Below are examples of advocacy campaigns developed by national organizations or the U.S. Department of Education:

26 SECONDS
Every 26 seconds in America, a student drops out of high school. State Farm launched a campaign to address this startling statistic and engage those who can most directly affect change – young people themselves. The campaign titled “26 Seconds” will use interests – like music, sports and video – to engage youth. The campaign provides an online venue for youth to express feelings on the issue and creatively share thoughts and talents – encouraging them and their peers to make graduation a priority so they become more than a statistic. The program’s tagline “BMOR” underscores this call to action.

COLLEGE.GOV
College.gov is run by the U.S. Department of Education in collaboration with students. This site aims to be the go-to source for information about and resources for planning, preparing and paying for postsecondary education (including two- and four-year colleges and universities, as well as vocational and career schools). Most importantly, College.gov is intended to provide inspiration and hope to all students, and encourage them to consider and pursue a postsecondary education.

COMMON GOOD FORECASTER
The Common Good Forecaster, a web-based resource developed by United Way and the American Human Development Project, provides users with an interactive tool that illuminates and actualizes the connection between education attainment and economic and social conditions. Specifically, the site allows users to determine how a change in the education profile of the nation, a state, or local community is linked to wide-ranging ripple effects in ten critical social and economic indicators. For example, what would happen over time in a local community if the dropout rate were cut in half? The Common Good Forecaster shows how this would alter key factors in health (such as life expectancy and obesity rates), in financial stability (such as median personal earnings and the poverty rate), in community involvement (such as voting and incarceration rates), and even in education results for the next generation (children's reading proficiency rates).

KNOWHOW2GO
The American Council on Education, Lumina Foundation for Education and the Ad Council launched the KnowHow2Go campaign to provide encouragement and detailed information on the critical steps middle and high school students – and their parents – can take to prepare for and gain access to college. This multiyear, multimedia effort includes television, radio and outdoor public service advertisements (PSAs) that encourage 8th through 12th graders to prepare for college. A number of states, such as California, Ohio and Connecticut, have created state-specific KnowHow2Go sites.

ACHIEVE'S MATH WORKS
Achieve’s Math Works advocacy kit provides resources that make the case for why all students - regardless of their plans after graduation - should engage in rigorous math course-taking throughout their high school experiences. The Math Works materials – ranging from fact sheets, PowerPoint presentations, brochures and others – are resources for policymakers, advocates, educators, parents and students alike that highlight the connection between higher-level mathematics course-taking and college access and success, workplace and career readiness, and personal and U.S. competitiveness.