Expect More, Achieve More is a campaign to build support for Tennessee’s new, higher academic standards (and be prepared for potentially lower achievement scores as a result of the new standards). The campaign is led by a coalition of more than 100 statewide business and education organizations from across Tennessee. The campaign includes a parent-focused website, PSAs from notable celebrities, a "standards awareness" brochure, and a new video on the Common Core State Standards, and was launched through stakeholder summits and press conferences across the state.