Communications Planning
Below are communications tools that we hope will assist states as they develop and refine their communications and outreach plans and strategies.
The first - Key Steps to Building a Communications Strategy - gives an overview of the steps states should take and provides an organizing framework for the rest of the tools.
Lay the Groundwork
- Key Steps to Building a Communications Strategy
- Putting the Pieces in Place for a Communications Strategy
- Communicating Internally and Externally
- Communications Channels for Every Budget
Build a Communications and Outreach Plan
- Audience Mapping: The Why, How and What to Look For
- College- and Career-Ready Communications and Outreach Plan Template [PDF, Word]
Put Your Plan into Action
- Building a College- and Career-Ready Coalition
- Communications Research
- Hosting a College- and Career-Ready Roundtable
- Talking to the Media 101
- Engaging the Media
- Measuring a Communications Strategy's Success
- A Mid-Course Audit for Your College- and Career-Ready Communications Strategy




