Here are some quick links and resources to help you effectively reach and communicate with parents:

• A great place to start is by reading Future Ready's how to document for engaging parents.

• To get additional insight into what parents think about our education system, check out our round up of public opinion data on what parents are saying.

• Craft parent-specific messages, utilizing the key-three framework, and building off of messages that work.

• Learn from a state campaign; Hawaii's Step Up campaign has a section with key data and action steps for parents around college and career readiness; Tennessee's Expect More, Achieve More campaign developed a brochure for parents around higher standards; and the Florida Department of Education provided a brochure for all parents and families around college- and career-ready graduation requirements.

• The National PTA's Parents' Guides to Success are a particularly effective tool for communicating about the Common Core State Standards to parents.

To leverage state- or district-specific data compelling to parents, check out the various fact sheets and data tools available in the data section.

And go here for all advocacy resources and tools geared towards parents.